Sales Leadership Coaching & mentoring

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You own the number. You don't always own the resources, the decisions, or the authority to fix what's broken. (But, I will help you lead well anyway.)  If you were like most, a hospice BD leader, who came up through the field as good reps and got promoted-and then they found themselves managing people through grief conversations, navigating clinical partners who don't always see them as equals, carrying a census goal they didn't set, and reporting to an executive who wants results but isn't always sure what the field actually looks like.
 

That is a hard seat.
 

This mentoring is built for that seat. Practical. Honest. No-nonsense. Designed to help you lead your team with discipline and humanity & and not lose either one.

 

New hospice BD leaders who were great reps but are still figuring out what leading a team actually requires
Experienced leaders who are stuck, good at the work but not getting traction with leadership above them
Leaders navigating a difficult team of stalled underperformers, culture problems, misalignment with clinical
Leaders who need a thinking partner who isn't their boss and isn't going to tell the executive team what they said
 

Building a team culture of accountability and trust
You cannot run a hospice sales team on pressure alone. The work is too human. But accountability still matters. This mentoring helps you build a culture where your team is clear on expectations, supported in the hard moments, and held to a standard that means something.
 

Managing up effectively
The relationship between a BD leader and their executive is often the most underdeveloped part of a growth strategy. You need to know how to present data, advocate for your team, surface problems before they become crises, and build credibility with leadership, even when you disagree.
 

Coaching your reps through hard conversations
Your job isn't just to coach activity. It is to coach the human moments, the family that won't engage, the physician who went cold, the rep who is technically doing everything right but not building real relationships. This covers the skill of coaching the skill.
 

Building a referral strategy your team can actually execute  Not a theory. A working plan with a cadence, a coverage map, and a set of priorities your team can follow without you standing over them.
 

Your leadership presence and brand The best hospice BD leaders are known in their market, not just by referral partners but by their own teams and by clinical leadership inside their organization. We work on how you show up, how you communicate, and what your leadership reputation is becoming.

 

Ongoing monthly mentoring (structured sessions with between-session support)
90-day intensive (for leaders in a specific transition or challenge)
One-time strategy session (for leaders who need a clear-headed outside perspective on a specific problem)
 

I have sat in your seat. I have managed teams across multiple markets, navigated post-acquisition chaos, turned around underperforming sites, and built BD cultures from scratch. I know what it feels like to carry the number and not have full authority over everything that affects it.
 

This mentoring is peer-level. It is not coaching from a distance. It is the conversation your organization is not having with you & and that you need.